Concept to production Brief

This course offers peer-learning experiences for clients and gives students hands-on experience in concept development, treatment, and production under industry professional guidance. Clients will engage with emerging talent, gaining insight, perspectives, and approaches for business challenges like:

Elevate Motion Design Concepts and Production: Clients have an opportunity to elevate their motion design concepts and navigate the full production pipeline alongside students, ensuring captivating visual presentations for target audiences.
Conceptualize and Produce Compelling Motion Design: Engaging with a student team familiar with concept development and visual presentations in motion design adds valuable external perspectives, and supports staff motivation.

At the end of the project, students can deliver several valuable assets to the client, based on the goals and outcomes defined during the course. Here are some potential deliverables:

Motion Video Production: A ready-made motion video production for the client that aligns with strategic insights and storytelling.

Concept Development & Treatment: Evidence of the application of tools and methods to develop and justify concepts and treatments based on client needs and aimed at target groups.

Visual Presentations: Showcase visually compelling presentations that resonate with the target audience, demonstrating proficiency in the visual presentation of concepts and treatments.

Production Artefacts: Showcase the journey through the full production pipeline, demonstrating balanced emphasis on concept treatment development, presentation, and the production phase.

Feedback & Reflection Report: Documentation of feedback sessions, reflections, and applications for continual learning and improvement as well as how feedback has been incorporated in the creative process.

The exact nature of the deliverables would depend on the specifics of the project and the needs of the client. They would be agreed upon by the students and the client at the beginning of the project and refined throughout the process based on the findings and insights.

In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.

Meetings: The client and the student team are expected to meet at least once a week.

What to expect add remove

In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.

Time allotment add remove

Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.

Ownership add remove

You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.

Sponsorship fee add remove

We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.

CREATIVE STUDIO BRIEF

In this course the students will explore what it means to run a company (studio) from a day-to-day perspective, and how this connects to high level framings such as vision, strategy and systems thinking.

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MOTION STUDIO BRIEF

The course involves creating a business plan for a motion design studio, specializing in a motion design area, and learning to manage the studio's operations, including production, client communication, and budgeting.

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CONSUMER-DRIVEN DESIGN BRIEF

This UX Design course covers inclusive design, ethical practices, and research-driven approaches, emphasizing diversity and preparing students to be accountable, efficient designers with a comprehensive skill set.

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CONCEPT TO PRODUCTION BRIEF

Program

Format

Period

Cost

Overview

Course Goals Students

Project Description

Collaboration Benefits

In summary

Deliverables

Client information

How will you collaborate?

Experience based Peer-Learning

The Hyper Island Way

Community Innovation

FAQ

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