Design Studio Brief

The course focuses on designing and managing a sustainable business, encompassing aspects like organisational structure, client strategy, and sales processes. It places a special emphasis on employee wellbeing, psychological safety, and positive work culture as key to business success. Students will apply their skills to cater to clients seeking strategy and production within areas such as communication, branding, UX strategy, content production, website conversion strategy, and storytelling.

The students will design their studio’s brand and learn how to manage project scope, finances, remote and onsite collaboration, and create an organisation with roles and structure. The course emphasises the importance of employee wellbeing, psychological safety, and creating a positive work culture to achieve success.

This course strives to equip students with the knowledge to design and manage a sustainable business. Students will explore facets like organisational structure, client strategy, sales processes, project management, finances, collaboration methods, and nurturing a positive work culture. They will work with clients seeking strategy and production in areas such as communication, branding, UX strategy, content production, website conversion strategy, and storytelling.

The intended outcome is a cohort of students proficient in deploying industry-relevant software, techniques, and tools optimally, managing customer relationships, and applying entrepreneurial thinking to create value for design projects.

The course includes learning sessions on understanding project scope and finance, leadership and collaboration, and sales and pitching ideas.

Collaboration Benefits
This collaboration facilitates peer learning, providing students with practical experience in design production and strategy. Clients get the opportunity to engage with emerging talent and gain insights into tackling business challenges such as:

Transforming Business with Impactful Design: Harness the power of design in creating and running a sustainable business. This partnership provides an opportunity to explore design production and strategy.

Empowering Design-Led Entrepreneurship: Engaging with a diverse student team that understands the intersection of design and entrepreneurship brings fresh perspectives and value to clients' businesses.

In Summary
The course equips students with hands-on experience in designing and running sustainable businesses. Clients gain fresh insights and approaches to tackle their business challenges. Through active feedback loops, the client plays a crucial role in shaping the process and progress of the work to meet their business needs.

At the end of the project, students can deliver several valuable assets to the client, based on the goals and outcomes defined during the course. Here are some potential deliverables:

Sustainable Business Design: A comprehensive design of a sustainable business, complete with organisational structure, client strategy, and sales processes.
Communication Strategy: A well-rounded communication strategy designed to optimise brand engagement and recognition.
UX Strategy: A UX strategy enhancing user experience and engagement on the client's digital platforms.
Content Production Plan: A tailored content production plan aligning with the client's branding and communication strategy.
Website Conversion Strategy: A strategy to improve the conversion rate on the client's website, incorporating UX design, website architecture, and persuasive content creation.
Storytelling Guidelines: Guidelines and examples of powerful storytelling as applied to the client's specific industry and business context.
Project Management Plan: A project management plan tailored to the client's business model and objectives, including timeline, responsibilities, milestones, risk assessment, and required resources.
Employee Well-being and Culture Plan: Strategies and initiatives to promote employee well-being, foster psychological safety, and cultivate a positive work

The exact nature of the deliverables would depend on the specifics of the project and the needs of the client. They would be agreed upon by the students and the client at the beginning of the project and refined throughout the process based on the findings and insights.

In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.

Meetings: The client and the student team are expected to meet at least once a week.

What to expect add remove

In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.

Time allotment add remove

Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.

Ownership add remove

You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.

Sponsorship fee add remove

We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.

CREATIVE STUDIO BRIEF

In this course the students will explore what it means to run a company (studio) from a day-to-day perspective, and how this connects to high level framings such as vision, strategy and systems thinking.

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MOTION STUDIO BRIEF

The course involves creating a business plan for a motion design studio, specializing in a motion design area, and learning to manage the studio's operations, including production, client communication, and budgeting.

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CONSUMER-DRIVEN DESIGN BRIEF

This UX Design course covers inclusive design, ethical practices, and research-driven approaches, emphasizing diversity and preparing students to be accountable, efficient designers with a comprehensive skill set.

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Program

Format

Period

Cost

Overview

Course Goals Students

Project Description

Deliverables

Client information

How will you collaborate?

Experience based Peer-Learning

The Hyper Island Way

Community Innovation

FAQ

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