Future-proof your Business Brief
Learning partnerships
Program
Business DeveloperFormat
OnlinePeriod
Jan 19 - Apr 24, 2026Cost
20 000 SEKOverview
In a world where change is the only constant, the ability to adapt and leverage change is pivotal for sustainable and successful businesses. This course enables students to investigate and refine business models, audiences, pricing, brand identity, and marketing strategies, while also analyzing organisations and optimizing business processes for a sustainable future. They will learn to manage stakeholder relationships and navigate how sustainability, the triple bottom line (people, planet, profit), and emerging technologies shape modern business.
Course Goals
- Develop and use a brand identity platform to help with brand value and strategy.
- Analyse an organisation to give relevant recommendations for sustainable change.
- Design and evaluate the optimisation of existing business processes to enable a sustainable future.
- Manage stakeholder relationships and expectations to foster collaboration, drive creativity and deliver solutions that align with user and business needs.
Project Description
Students will investigate and refine business models, audiences, pricing, brand identity platforms, brand positioning, and marketing strategies. They will also analyse organisations to recommend sustainable changes, design and evaluate business processes for a future-ready approach, and learn to manage stakeholder relationships to drive creativity and ensure solutions meet both user and business needs.
The desired outcome is for students to acquire skills to analyse organisations for sustainable change, design optimised business processes, and manage stakeholder relationships effectively.
The learning sessions of this course cover:
- Introduction to Brand Strategy
- Storytelling
- Identifying & Maximising Opportunities
- Sustainable Business Strategy & Emerging Technology
In summary
This collaboration aims to foster a dynamic environment where students' innovative ideas meet real-world challenges. Clients benefit from data-driven, strategic content solutions, while students gain invaluable industry insights and hands-on experience.
Deliverables
The exact nature of the deliverables would depend on the specifics of the project and the needs of the client. They would be agreed upon by the students and the client at the beginning of the project and refined throughout the process based on the findings and insights.
Client information
How will you collaborate?
Experience based Peer-Learning
In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.
Meetings: The client and the student team are expected to meet at least once a week.
The Hyper Island Way
The Hyper Island Way™ is about doing. By working with clients the students will grow and find the confidence to be what’s next in the industry. This also emphasises peer-learning and exchange of experience, perspectives and knowledge between students and industry professionals.
Community Innovation
Peer-learning is the bedrock of innovative growth, sparking the kind of creativity and problem-solving that no single mind can generate on its own. By enabling the exchange of diverse ideas and perspectives, it fosters a collective wisdom that drives groundbreaking solutions. By investing in peer-learning, we're not just facilitating knowledge sharing – we're pioneering a culture of collaborative innovation.
FAQ
In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.
Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.
You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.
We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.
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