LEARNING PARTNERSHIPS
Learning Partnerships
CREATIVE
STUDIO
BRIEF
THE MOTION STUDIO
PROGRAM
Motion Creative
FORMAT
Hybrid
PERIOD
Jan 20 - Feb 14, 2025
COST
10 000 SEK
ARE YOU READY?
Overview
This course provides a comprehensive learning experience in the world of animation, including film, advertising, and other relevant domains. The course covers agile and traditional project and production management approaches, as well as studio management, event management and business strategy, including profitability considerations.
In addition to running a successful studio, the students will have the opportunity to create a motion design festival to showcase their talents and expand their network. Through this course, they will gain practical skills and knowledge to succeed in the competitive and constantly evolving motion industry.
Course Goals Students
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Run and manage a motion design project in terms of budget, time and other resources.
What is a Motion Studio?
A motion studio typically works on a variety of projects and business challenges related to visual storytelling and motion design. Some common types of projects and challenges they may tackle include:
Brand Videos: Creating captivating videos that communicate a brand's story, values, and identity. This may include brand promos, explainer videos, product showcases, or brand campaigns.Advertising and Marketing: Developing visually compelling motion graphics and animations for advertising campaigns across various channels, such as TV commercials, social media ads, digital banners, and promotional videos.
Motion Graphics for UI/UX: Designing animated elements and motion graphics for user interfaces (UI) and user experiences (UX) in digital products. This includes creating engaging transitions, interactive animations, and microinteractions to enhance the user journey.
Film and Television: Collaborating on film and television productions to provide motion design elements, such as title sequences, visual effects, animated infographics, and scene transitions.
Gaming: Creating animated assets, character animations, special effects, and user interface animations for video games, enhancing the overall gaming experience and immersing players in the virtual world.
Event and Projection Mapping: Designing motion visuals for large-scale events, live performances, and projection mapping projects. This involves creating dynamic and immersive visual experiences that synchronise with the event's theme or narrative.
Internal Communication and Training: Developing animated videos, motion graphics, and explainer animations for internal communication and training purposes. These materials help convey complex information, processes, or ideas in an engaging and easily digestible format.
Social Impact and Non-Profit: Collaborating with organisations to create motion design projects that raise awareness, promote social causes, or communicate important messages to inspire positive change.
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It's important to note that the specific projects and challenges a motion studio works with may vary depending on their expertise, industry focus, and the needs of their clients. In this course, the students will collaborate with their clients within areas connected to the clients business needs.
This does not mean that the students will solve all the above-mentioned areas; rather focus on 1-2 areas that are of top priority for their clients.
HOW WILL YOU COLLABORATE?
Experience based Peer-Learning
In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.
Meetings: The client and the student team are expected to meet at least once a week.
THE HYPER ISLAND WAY
The Hyper Island Way™ is about doing. By working with clients the students will grow and find the confidence to be what’s next in the industry.
This also emphasises peer-learning and exchange of experience, perspectives and knowledge between students and industry professionals.
COMMUNITY INNOVATION
Peer-learning is the bedrock of innovative growth, sparking the kind of creativity and problem-solving that no single mind can generate on its own. By enabling the exchange of diverse ideas and perspectives, it fosters a collective wisdom that drives groundbreaking solutions. By investing in peer-learning, we're not just facilitating knowledge sharing – we're pioneering a culture of collaborative innovation.