Design, Code & Collaborate Brief

The course has two parts. In the first part, students will create a business plan for starting a motion design studio and learn about aspects of creating and starting a new business, such as business objectives and strategy, marketing plans, financial aspects, and operational aspects. They will also have an opportunity to specialise in an area of motion design and further develop their skills in that area.

In the second part, the students will learn how to run their motion studio according to their business plan. They will learn how to work with the production process, client communication, entrepreneurship, time estimation, budgeting, and production within short time constraints.

A motion studio typically works on a variety of projects and business challenges related to visual storytelling and motion design. Some common types of projects and challenges they may tackle include:

Brand Videos: Creating captivating videos that communicate a brand's story, values, and identity. This may include brand promos, explainer videos, product showcases, or brand campaigns.

Advertising and Marketing: Developing visually compelling motion graphics and animations for advertising campaigns across various channels, such as TV commercials, social media ads, digital banners, and promotional videos.

Film and Television: Collaborating on film and television productions to provide motion design elements, such as title sequences, visual effects, animated infographics, and scene transitions.

Internal Communication and Training: Developing animated videos, motion graphics, and explainer animations for internal communication and training purposes. These materials help convey complex information, processes, or ideas in an engaging and easily digestible format.

Social Impact and Non-Profit: Collaborating with organisations to create motion design projects that raise awareness, promote social causes, or communicate important messages to inspire positive change.

It's important to note that the specific projects and challenges a motion studio works with may vary depending on their expertise, industry focus, and the needs of their clients.

In this course, the students will collaborate with their clients within areas connected to the clients business needs. This does not mean that the students will solve all the above-mentioned areas; rather focus on 1-2 areas that are of top priority for their clients.

In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.

Meetings: The client and the student team are expected to meet at least once a week.

What to expect add remove

In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.

Time allotment add remove

Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.

Ownership add remove

You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.

Sponsorship fee add remove

We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.

CREATIVE STUDIO BRIEF

In this course the students will explore what it means to run a company (studio) from a day-to-day perspective, and how this connects to high level framings such as vision, strategy and systems thinking.

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MOTION STUDIO BRIEF

The course involves creating a business plan for a motion design studio, specializing in a motion design area, and learning to manage the studio's operations, including production, client communication, and budgeting.

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CONSUMER-DRIVEN DESIGN BRIEF

This UX Design course covers inclusive design, ethical practices, and research-driven approaches, emphasizing diversity and preparing students to be accountable, efficient designers with a comprehensive skill set.

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MOTION STUDIO BREIF

Program

Format

Period

Cost

Overview

Course Goals Students

What is a Motion Studio?

Client information

How will you collaborate?

Experience based Peer-Learning

The Hyper Island Way

Community Innovation

FAQ

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CREATIVE STUDIO BRIEF

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