Branding Brief

The course aims to equip students with hands-on experience in branding and brand platform creation. Students will gain insights into how to analyse market context and competition, formulate a value-driven brand platform, and efficiently convey brand messages across relevant channels.

The course includes learning sessions on the following topics: Introduction to Brand Platform Creation, Understanding What Shapes a Brand’s Success, Brand Strategy, Storytelling, Communication Across Relevant Channels, Understanding the Target Audience.

Collaboration in this course offers a peer-learning experience for the clients and students alike. Students will gain practical insights into branding and brand platform creation, alongside valuable guidance from industry professionals. Clients will have the chance to engage with emerging digital talent, gaining fresh perspectives on tackling their branding challenges.

At the end of the project, students can deliver several valuable assets to the client, based on the goals and outcomes defined during the course. Here are some potential deliverables:

Brand Platform/Brand Book: A comprehensive brand platform or brand book that enhances the client's brand value and strategy.

Brand Strategy Presentation: A detailed presentation of the strategic insights used to shape the brand.

Learning Evaluation Report: A report evaluating the learnings from the project to inform future branding projects.

Feedback Loop Report: A documented report of key feedback and how it informed the brand platform and communication strategy.

The exact nature of the deliverables would depend on the specifics of the project and the needs of the client. They would be agreed upon at the beginning of the project and refined throughout the process based on the findings and insights derived from the data.

In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.

Meetings: The client and the student team are expected to meet at least once a week.

What to expect add remove

In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.

Time allotment add remove

Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.

Ownership add remove

You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.

Sponsorship fee add remove

We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.

CREATIVE STUDIO BRIEF

In this course the students will explore what it means to run a company (studio) from a day-to-day perspective, and how this connects to high level framings such as vision, strategy and systems thinking.

See full brief

MOTION STUDIO BRIEF

The course involves creating a business plan for a motion design studio, specializing in a motion design area, and learning to manage the studio's operations, including production, client communication, and budgeting.

See full brief

CONSUMER-DRIVEN DESIGN BRIEF

This UX Design course covers inclusive design, ethical practices, and research-driven approaches, emphasizing diversity and preparing students to be accountable, efficient designers with a comprehensive skill set.

See full brief

Program

Format

Period

Cost

Overview

Course Goals Students

Project Description

Deliverables

Client information

How will you collaborate?

Experience based Peer-Learning

The Hyper Island Way

Community Innovation

FAQ

Still got questions?

Upcoming briefs

CREATIVE STUDIO BRIEF

Want to get notified about our events?