Branding Brief
Learning partnerships
Program
Digital CreativeFormat
Stockholm, hybridPeriod
Nov 17 - Dec 19, 2025Cost
15 000 SEKOverview
In this immersive Branding course, students will delve into the key factors that determine a brand's success, including context, market, and competition.
Guided by strategic insights, they will construct a value-driven brand platform that resonates with the clients' target audience. Students will also acquire the skills to communicate brand messages effectively across relevant channels.
Course Goals Students
- Present and pitch ideas and concepts
- Analyse the need for and create a brand platform to help with brand value and strategy
- Build a solution and evaluate learnings to influence future projects
Project Description
The course aims to equip students with hands-on experience in branding and brand platform creation. Students will gain insights into how to analyse market context and competition, formulate a value-driven brand platform, and efficiently convey brand messages across relevant channels.
The course includes learning sessions on the following topics: Introduction to Brand Platform Creation, Understanding What Shapes a Brand’s Success, Brand Strategy, Storytelling, Communication Across Relevant Channels, Understanding the Target Audience.
Collaboration in this course offers a peer-learning experience for the clients and students alike. Students will gain practical insights into branding and brand platform creation, alongside valuable guidance from industry professionals. Clients will have the chance to engage with emerging digital talent, gaining fresh perspectives on tackling their branding challenges.
Deliverables
At the end of the project, students can deliver several valuable assets to the client, based on the goals and outcomes defined during the course. Here are some potential deliverables:
Brand Platform/Brand Book: A comprehensive brand platform or brand book that enhances the client's brand value and strategy.
Brand Strategy Presentation: A detailed presentation of the strategic insights used to shape the brand.
Learning Evaluation Report: A report evaluating the learnings from the project to inform future branding projects.
Feedback Loop Report: A documented report of key feedback and how it informed the brand platform and communication strategy.
The exact nature of the deliverables would depend on the specifics of the project and the needs of the client. They would be agreed upon at the beginning of the project and refined throughout the process based on the findings and insights derived from the data.
Client information

How will you collaborate?
Experience based Peer-Learning
In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.
Meetings: The client and the student team are expected to meet at least once a week.
The Hyper Island Way
The Hyper Island Way™ is about doing. By working with clients the students will grow and find the confidence to be what’s next in the industry. This also emphasises peer-learning and exchange of experience, perspectives and knowledge between students and industry professionals.
Community Innovation
Peer-learning is the bedrock of innovative growth, sparking the kind of creativity and problem-solving that no single mind can generate on its own. By enabling the exchange of diverse ideas and perspectives, it fosters a collective wisdom that drives groundbreaking solutions. By investing in peer-learning, we're not just facilitating knowledge sharing – we're pioneering a culture of collaborative innovation.
FAQ
In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.
Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.
You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.
We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.
Still got questions?
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