Branding Brief | HYPER ISLAND

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Get strategic and creative support to develop or refine a brand identity that creates real value.

Collaborate with students from the Digital Creative program, in their final client work, where they will take a fresh look at your brand. This project is especially relevant for companies looking to build a new brand identity, update an existing one, or reposition a specific department, initiative, product or sub-brand.

During the project, students explore the key factors behind a brand’s success — from market context, audience insights and competitive positioning to storytelling, visual communication and brand experience.

Guided by Hyper Island facilitators, students work to create a coherent brand platform and communication direction that strengthens your positioning and helps you communicate more effectively across channels.

At the end of this project, you can get:

A brand platform or brand book defining your strategic and visual foundation.
A brand strategy presentation with key insights, positioning and recommendations.
A visual identity direction, which may include logo concepts, visual assets, templates and communication examples.
Messaging and storytelling recommendations for clearer communication across channels.

The exact nature of the deliverables will depend on the specifics of the project and the needs of the client. They will be agreed upon at the beginning of the project and refined throughout the process based on the students’ research, creative exploration and insights.

In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.

Meetings: The client and the student team are expected to meet at least once a week.

What to expect add remove

In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.

Time allotment add remove

Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.

Ownership add remove

You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.

Sponsorship fee add remove

We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.