Content Strategy Brief

This course empowers students to create bold, impactful content grounded in strategic, business, and data-driven thinking. The goal is to equip each student to make informed decisions throughout the content development process.

Research: Students will learn how to assess client challenges and build compelling marketing solutions rooted in meaningful insights.

Data: Students will discover how to analyze and apply data to enhance creativity, using the right tools, collaborating with clients, and ensuring each idea serves a clear business purpose.

Insights: Students will dive into business fundamentals to see how strategic and financial factors shape content - and how effective content drives growth.

Students also explore how to maximize content’s impact across the customer journey, from choosing formats and distribution channels to measuring performance, all while mastering the art of purposeful, strategy-led content creation.

Students learn to develop content strategies that drive results for both businesses and customers. They explore research and data analysis techniques to create marketing solutions that reach target audiences and achieve KPIs. They also build skills in adapting content for diverse digital platforms, from social media and web to emerging channels like TikTok.

Students gain hands-on experience with design thinking, prototyping, and testing across content formats, while expanding their design vocabulary, competencies, and understanding of innovation management and user experience.

By working with real clients, students apply their learning in practice, receiving mentorship and feedback from industry professionals. Clients engage with emerging talent and gain fresh perspectives on business challenges through:

Strategic Content Development: Innovative, audience-focused solutions aligned with business goals.

Data-Driven Insights: Actionable recommendations grounded in analytics, that can redefine content strategies.

In summary
This collaboration creates a dynamic space where students’ creative, strategic ideas tackle real-world needs. Clients receive impactful, data-informed content solutions, while students gain critical industry experience.

At the end of the project, students can deliver several valuable assets to the client, based on the goals and outcomes defined during the course. Here are some potential deliverables:

Comprehensive content strategy report
Data analysis and actionable insights documentation
Prototype content pieces across different formats
Distribution and performance strategy guide
In-depth report on ensuring diversity, equity, inclusion, and sustainability in content

The exact nature of the deliverables would depend on the specifics of the project and the needs of the client. They would be agreed upon by the students and the client at the beginning of the project and refined throughout the process based on the findings and insights.

In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.

Meetings: The client and the student team are expected to meet at least once a week.

What to expect add remove

In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.

Time allotment add remove

Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.

Ownership add remove

You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.

Sponsorship fee add remove

We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.

CREATIVE STUDIO BRIEF

In this course the students will explore what it means to run a company (studio) from a day-to-day perspective, and how this connects to high level framings such as vision, strategy and systems thinking.

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MOTION STUDIO BRIEF

The course involves creating a business plan for a motion design studio, specializing in a motion design area, and learning to manage the studio's operations, including production, client communication, and budgeting.

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CONSUMER-DRIVEN DESIGN BRIEF

This UX Design course covers inclusive design, ethical practices, and research-driven approaches, emphasizing diversity and preparing students to be accountable, efficient designers with a comprehensive skill set.

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Program

Format

Period

Cost

Overview

Course Goals Students

Project Description

Deliverables

Client information

How will you collaborate?

Experience based Peer-Learning

The Hyper Island Way

Community Innovation

FAQ

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CREATIVE STUDIO BRIEF

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