Content Strategy Brief

This course is designed to create bold and exciting creativity that is informed by a foundation of strategic, business, and data analytical thinking. The overall ambition is to give each student access and experience in how to make informed decisions when developing content.

Research: We will explore the most effective ways to understand and evaluate a client’s challenge, and create a compelling marketing solution that is informed by relevant insight.

Data: We will explore how to analyse and leverage data in service of better creativity, using relevant tools to inform every decision, liaising with clients to understand their business, and establishing a viable role for a creative solution.

Insights: Students will learn the business side of content creation, understanding how monetary and strategic aspects influence content. From deriving insights to creating strategies, learn how content drives revenue.

Exploring the power of content, the course focuses on maximising its impact throughout the customer journey. Discussing formats, distribution strategies, performance metrics, and above all, the art of using strategy to create purposeful content.

In this course, the students will explore content creation strategies and methods to make informed decisions that benefit businesses and customers. They will learn about research and data analysis methods to create marketing solutions that reach target audiences and achieve KPIs. They will also gain proficiency in adapting content for various digital channels, including social media, web, and emerging platforms, like TikTok. Additionally, the students will be introduced to design thinking tools and strategies, aesthetics, prototyping, and testing in various content formats. Finally, they will develop their design vocabulary, competencies, and preferences, gaining experience in innovation management and user experience design.

The learning sessions of this course include research Techniques, analysing and leveraging data, stakeholder management, from Insights to strategy, formats, distributions, performance metrics, design thinking, user experience design diversity, equity, inclusion and sustainability in content, AI within strategic content.

Collaborating in this course provides a peer-learning experience for the client as well as providing a unique opportunity for the students to gain practical experience in Marketing Strategy, while receiving guidance and feedback from industry professionals. The client would have the opportunity to engage with emerging talent and gain insight, perspectives and approaches of tackling business challenges such as;

Strategic Content Development: Gain from the fresh, innovative approaches students bring to the table, ensuring content that resonates with modern audiences while meeting business objectives.

Data-Driven Insights: Harness the power of analytics as students delve deep into data, offering actionable insights that can redefine content strategies.

In summary

This collaboration aims to foster a dynamic environment where students' innovative ideas meet real-world challenges. Clients benefit from data-driven, strategic content solutions, while students gain invaluable industry insights and hands-on experience.

At the end of the project, students can deliver several valuable assets to the client, based on the goals and outcomes defined during the course. Here are some potential deliverables:

Comprehensive content strategy report
Data analysis and actionable insights documentation
Prototype content pieces across different formats
Distribution and performance strategy guide
In-depth report on ensuring diversity, equity, inclusion, and sustainability in content

The exact nature of the deliverables would depend on the specifics of the project and the needs of the client. They would be agreed upon by the students and the client at the beginning of the project and refined throughout the process based on the findings and insights.

In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.

Meetings: The client and the student team are expected to meet at least once a week.

What to expect add remove

In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.

Time allotment add remove

Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.

Ownership add remove

You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.

Sponsorship fee add remove

We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.

CREATIVE STUDIO BRIEF

In this course the students will explore what it means to run a company (studio) from a day-to-day perspective, and how this connects to high level framings such as vision, strategy and systems thinking.

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MOTION STUDIO BRIEF

The course involves creating a business plan for a motion design studio, specializing in a motion design area, and learning to manage the studio's operations, including production, client communication, and budgeting.

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CONSUMER-DRIVEN DESIGN BRIEF

This UX Design course covers inclusive design, ethical practices, and research-driven approaches, emphasizing diversity and preparing students to be accountable, efficient designers with a comprehensive skill set.

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Program

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Overview

Course Goals Students

Project Description

Deliverables

Client information

How will you collaborate?

Experience based Peer-Learning

The Hyper Island Way

Community Innovation

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