Future-proof your Business Brief

In a world where change is the only constant, the ability to adapt and leverage change is pivotal for sustainable and successful businesses. This course enables students to refine, and possibly redefine, aspects like business propositions, audiences, models, pricing, brand, and marketing, with the objective of future-proofing businesses. It covers both internal elements (organisation, people, roles, responsibilities, methods, and processes) and external ones (brand positioning and strategy).

The students will learn how to navigate and capitalise on sustainability and emerging technology trends to create relevant, efficient, and high-quality future-proof businesses

The course aims to provide students with hands-on experience in future-proofing businesses by refining various aspects, including business propositions, audiences, models, pricing, brand, and marketing. Students will gain practical insights into navigating the modern world's sustainability and emerging technology trends to run smarter, smoother, and superior businesses.

The desired outcome is for students to acquire skills to develop a brand identity platform, analyse organisations for sustainable change, design optimised business processes, and manage stakeholder relationships effectively.

The learning sessions of this course cover:

Introduction to Brand Strategy
Storytelling
Identifying & Maximising Oppurtunities
Sustainable Business Strategy & Emerging Technology

In summary

This collaboration aims to foster a dynamic environment where students' innovative ideas meet real-world challenges. Clients benefit from data-driven, strategic content solutions, while students gain invaluable industry insights and hands-on experience.

At the end of this project the student can deliver the following to their client,

Brand Identity Platform: Develop and use a brand identity platform to enhance brand value and strategy.
Organisational Analysis: Analyse an organisation to provide relevant recommendations for sustainable change.
Optimised Business Processes: Design and evaluate optimised business processes for a sustainable future.
Project Presentation: A comprehensive presentation summarising the research, strategies, and the digital solution.
Feedback Loop Report: A documented report of key feedback and how it informed the design iterations and decision-making process.

The exact nature of the deliverables would depend on the specifics of the project and the needs of the client. They would be agreed upon by the students and the client at the beginning of the project and refined throughout the process based on the findings and insights.

In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.

Meetings: The client and the student team are expected to meet at least once a week.

What to expect add remove

In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.

Time allotment add remove

Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.

Ownership add remove

You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.

Sponsorship fee add remove

We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.

CREATIVE STUDIO BRIEF

In this course the students will explore what it means to run a company (studio) from a day-to-day perspective, and how this connects to high level framings such as vision, strategy and systems thinking.

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MOTION STUDIO BRIEF

The course involves creating a business plan for a motion design studio, specializing in a motion design area, and learning to manage the studio's operations, including production, client communication, and budgeting.

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CONSUMER-DRIVEN DESIGN BRIEF

This UX Design course covers inclusive design, ethical practices, and research-driven approaches, emphasizing diversity and preparing students to be accountable, efficient designers with a comprehensive skill set.

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Future-proof your Business Brief

Program

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Period

Cost

Overview

Course Goals Students

Project Description

Deliverables

Client information

How will you collaborate?

Experience based Peer-Learning

The Hyper Island Way

Community Innovation

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