Business Insights & Strategy

Work with Hyper Island students to explore business insights, market opportunities, and strategic recommendations for your organisation.

In this project, students help companies investigate trends, markets, customers, and emerging technologies to better understand future opportunities and challenges. Using both qualitative and quantitative research methods, they analyse complex business contexts and translate their findings into clear, actionable recommendations.

Your company will collaborate with a team of students who explore a strategic question relevant to your business, such as changing customer behaviours, new market opportunities, competitive positioning, industry trends, customer experience, or the impact of technological developments including AI.

This project is best suited for companies with an existing business context, customer base, or strategic challenge to explore. It is a strong fit for organisations looking to better understand customers, markets, trends, competitors, emerging technologies, or future business opportunities.

Participating companies are expected to provide a clear brief (with support from us), relevant background information, and access to useful material or data where possible. Companies should also be available for key touchpoints, such as briefing, feedback, and final presentation, which equals to about 2-4h/week.

At the end of this project, you can get:

Research-based insights into relevant trends, markets, customers, or industry developments.
A trend analysis exploring how current and emerging trends may impact your business.
A market analysis highlighting opportunities, challenges, risks, and strategic implications.
Customer or client insights based on qualitative and quantitative data.
Evidence-based strategic recommendations to support decision-making and future planning.
A final presentation and/or report that clearly communicates findings, insights, and recommended next steps.

Each collaboration focuses on a strategic challenge that requires research, analysis, and recommendations, rather than immediate implementation or production.

Conduct a trend analysis using relevant tools and data sources to draw conclusions on how current and emerging trends, including technological advancements, are impacting business and future decisions.
Conduct a market analysis using data-driven approaches to support strategic business decisions.
Present and pitch ideas and concepts in an engaging and interactive way to an audience.
Analyze customers and clients and their experiences using qualitative and quantitative data to generate actionable insights for business development.

In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.

Meetings: The client and the student team are expected to meet at least once a week.

What to expect add remove

In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.

Time allotment add remove

Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.

Ownership add remove

You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.

Sponsorship fee add remove

We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.

Brilliant Future

(Learning Partner fall 2025)

We appreciated the students’ eagerness to learn, curiosity, and fresh perspectives they brought to our challenges. They weren’t afraid to dig deep into the project, and challenge our assumptions, which gave us both valuable insights and new ways of looking at our business.

Sanoma Utbildning

(Learning Partner spring 2025)

The overall experience went very well and really appreciated students' engagement and push to make the project useful for us, their willingness to go the extra mile and their friendly and collaborative attitude.

PWR Group

(Learning Partner spring 2024)

We really appreciated collaborating with an inspiring & passionate team of people and get new perspective and ideas. Very pleased with the team and what they achieved.

Business Insights & Strategy Project

Program

Format

Period

Total Project Cost

Overview

Deliverables

Why Collaborate

Project Goals for the Students

Interested? Fill out the form

How will you collaborate?

Experience based Peer-Learning

The Hyper Island Way

Community Innovation

FAQ