About the Session
This fun workshop will help you to apply empathy and build rapport with your customer ecosystem. Rather than just considering the main user's interactions with your product or service, we'll invite you to get a holistic view of your customers through the lenses of System Thinking. We'll consider how users interact with our solutions throughout their day, and how those interactions influence their behaviour and decision-making.

Customer ecosystem thinking requires designers to take a user-centred approach to design, by understanding the user's needs, motivations, and challenges within the context of their broader environment. It also requires collaboration across different teams and disciplines, such as marketing, engineering, and customer support, to create a seamless and integrated user experience.

Intention & Desired Outcome
Customer ecosystem thinking is a design approach that considers the entire ecosystem of users that interact with a product or service. This approach focuses on understanding the user's needs, behaviours, and preferences within the context of their broader environment. This session aims to help you unlock the value of your customer networks.