LEARNING PARTNERSHIPS

Learning Partnerships
CREATIVE
STUDIO
BRIEF

CREATIVE STUDIO BRIEF

PROGRAM

Digital Creative

 

FORMAT

Stockholm, Hybrid

PERIOD

Aug 26 - Oct 11, 2024

COST

30 000 SEK

Project Description

In this course the students will explore what it means to run a company (studio) from a day-to-day perspective, and how this connects to high level framings such as vision, strategy and systems thinking.

The students will create a business of their own and perform deliveries to real clients. Throughout the course the students will apply learnings and insights from all previous courses as well as new ways of working.

Course Goals Students

  • Apply business acumen to design and technology  to drive projects and solutions
  • Manage customer and stakeholder relationships and expectations for effective process and delivery
  • Propose in which contexts you could use industry relevant software, techniques, and tools for a design process and best effect

What is a Creative Studio?

A creative studio works with a wide range of projects and business challenges across various industries. Some common types of projects and challenges that a creative studio may work on include:

Branding and Identity: Developing brand strategies, creating logos, designing visual identities, and establishing brand guidelines.

Graphic Design: Designing marketing materials such as brochures, posters, banners, packaging, and promotional items.

Web and Digital Design: Creating user-friendly and visually appealing websites, mobile apps, and digital interfaces.

Advertising and Marketing Campaigns: Developing creative concepts and visuals for advertising campaigns across different channels, including print, digital, social media, and outdoor advertising.

Content Creation: Producing engaging content such as videos, animations, infographics, and social media visuals.

User Experience (UX) Design: Designing intuitive and seamless user experiences for websites, apps, and other digital products, focusing on usability and accessibility.

Environmental and Experiential Design: Creating immersive brand experiences through environmental graphics, signage, retail space design, exhibition design, and event branding.

Packaging Design: Designing packaging solutions that are visually appealing, functional, and aligned with brand identity.

Illustration and Artwork: Creating custom illustrations, artwork, and visual assets to enhance brand communication and storytelling.

Creative Consultation: Providing strategic guidance, brainstorming sessions, and creative problem-solving for businesses seeking innovative solutions.

It's important to note that the specific projects and challenges a creative studio works with may vary depending on their expertise, industry focus, and the needs of their clients. 

In this course, the students will collaborate with their clients within areas connected to the clients business needs. This does not mean that the students will solve all the above-mentioned areas; rather focus on 1-2 areas that are of top priority for their clients.

HOW WILL YOU COLLABORATE?

Experience based Peer-Learning

In this collaborative experience the students will apply a Design Thinking approach following the process of empathise, define, ideate, prototype and test alongside the Hyper Island Experience Based Learning process of doing, reflecting, generalising and applying. In connection with this, the client will take an active role in providing feedback-loops and anchoring the process and progress of the work to their business needs.

Meetings: The client and the student team are expected to meet at least once a week.

 

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THE HYPER ISLAND WAY

The Hyper Island Way™ is about doing. By working with clients the students will grow and find the confidence to be what’s next in the industry.

This also emphasises peer-learning and exchange of experience, perspectives and knowledge between students and industry professionals.

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COMMUNITY INNOVATION

Peer-learning is the bedrock of innovative growth, sparking the kind of creativity and problem-solving that no single mind can generate on its own. By enabling the exchange of diverse ideas and perspectives, it fosters a collective wisdom that drives groundbreaking solutions. By investing in peer-learning, we're not just facilitating knowledge sharing – we're pioneering a culture of collaborative innovation.

ARE YOU READY?

FAQ

In a Learning Partnership companies and students meet to exchange value; the students get an opportunity to learn new skills by practical implementation of the learning goals of their coursework and the client gets project deliveries in the form of strategies, reports or production of creative material and assets. Important to remember for clients is that you will be working with students still in training, who will do their best to meet expectations within the brief, but who is still “learning by doing” and who will once the project ends, move on to their next course.
Projects are around 4-6 weeks, during this time you should be available for about 2-4 hours a week to support and touch base with students as they go and to feedback continuously. The students will alongside their project with you have a parallel learning track with workshops, seminars and similar to support and enable them to solve the challenges from the brief successfully.
You have ownership over the ideas and concepts presented by students, to further develop and implement them. An NDA will be applied to ensure sensitive business information remains tightly within the collaboration.
We ask participating companies to pay a sponsorship fee to work with our students. This allows us to fund a team of three people working with Learning Partnerships across all of our full time YH programs in Sweden; ensuring quality of project briefs for our students to get practical training in real client projects as well as supporting the clients in the collaboration. It also supports us to continuously develop our programs and ensure future talent to the industry.

STILL GOT QUESTIONS?